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Proef! is a food lab encouraging food makers to innovate and co-create.


The Proef lab is equipped with a test kitchen and an incubator space. Its founder Maxime Willems offers all kinds of services, from developing new products to coaching for start-ups.


In a nutshell, Foodlab Proef is a one-stop shop for every food company, start-up, chef or bartender that is interested in creating the food concepts and trends of tomorrow.

  • Test - kitchen

  • co-creative foodlab

  • food incubator

  • research & development

  • taste & learn events



Get to know the Proef members and learn about their experiences with the foodlab. 

Innovation & co-creation

for the sake of better food

contact Proef!

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